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Top 5 Cross-Promotion Tips


Cross-promotion between product ranges can be a great way to boost sales in your store. Read on to find out how you can use it to catch the attention of your customers and entice them with products that pair up nicely with their initial purchase.


What is cross-promotion?

Cross-promotion is an effective marketing tactic you can use in your store. The idea is not to just push customers towards extra purchases, but to find the products that add value or compliment the product they’re in the store for and make obvious the benefits of the two together. For example, coffee goes well with an afternoon snack, so a good cross-promotion idea is to have them displayed in close proximity to one another.


Whether you’re offering breakfast items, lunch deals, or afternoon snacks alongside coffee purchases, it’s a great way to encourage spending and a reason to keep your customers coming back for more.


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Our top cross-promotion ideas and tips

Cross-promotion sounds like a good idea. But where do you even start? We put together a few simple tips to get you started straightaway.


  1. Make it obvious

    It may seem obvious but as your customers are likely to be in stores for only a few minutes, make sure your cross-promotions are sign-posted as clearly as possible.

  2. Change your cross-promotions during the day

    Change your promotions based on the time of day. We recommend breakfast bars or fruit for the morning, sandwich pairings around lunchtime, and confectionery for those occasional afternoon treats!

  3. Use the queuing time as an opportunity

    Ensure your coffee machine and promotions are placed where people queue to pay, to try and encourage impulse purchases as they wait.

  4. Consider offering samples

    Entice customers by offering a free sample. When it comes to drinks or snacks, this will not only wet their appetite but it will also help build a better relationship with your customers. Who doesn’t like to receive free stuff?

  5. Look for patterns in your customers’ purchases

    If you’ve never tried a cross-promotion before and you’re not sure where to begin, start by observing what customers purchase with their coffee. You will soon discover the items that usually sell with a cup of coffee and at what time of day. Use that information to entice the rest of your customers to do the same thing.

    In short, cross- promotions offer customers extra value by showing them products that work well together and that they might not have thought of themselves. But it’s also a great way for your business to attract more in-store sales. Win-win!

If you’re looking for more ideas, check out what our NESCAFÉ &GO® Ambassadors are doing to win new customers and increase the loyalty of their existing ones. Or dive into our equally insightful quick guide for keeping your regular customers happy.